Author(s): C. Sujitha, Dr. B. Umadevi

Today the Business community needs a sophisticated environment for analyzing in order to make an opt decision. Business Intelligence (BI) applies various strategies and techniques that will help enterprises to perform data analysis effectively. BI also provides the different views such as legacy, current and futuristic to incorporate the business strategies. In general every business corporate will attract their customer either seasonally or periodically. The primary factor for products promotions the business sector needs data in relevancy with choices, likings and disliking of their valuable customers. There are various factors that influence the product promotion, even though the considerations are being given to only limited parameters. This research paper focuses the ideological analysis to identify the likings and disliking supporting for the business community for appropriate decision making.