Author(s): Sweta Singh, Prasant Kumar Pattnaik

This paper evaluates the usability value of the mobile phones based on user choice using AHP method of multi-criteria decision-making technique. The usability value enables the system to rank the attributes according to user requirements that help them to select the best one. we have considered three types of mobile sets Apple, Samsung and Vivo. In order to rank the attributes, we use the usability value. AHP method helps in the calculation of usability value. AHP uses hierarchical approach for setting the criteria and performance evaluation process for the rating and ranking of items for the optimal suggestion to the user according to the user demand and preferences.